Founded in April 2010 by serial entrepreneur Lei Jun, with the firm belief of providing innovation for everyone, Xiaomi now stands among the top five fastest-growing smartphone brands in the world. Xiaomi creates and sells a range of remarkable hardware, software, and internet services and makes it accessible for all via its new retail channels. Operating globally in over 70 markets, Xiaomi has over 100 million connected devices across its IoT platform. Xiaomi entered India in July 2014 and within four years, the company became the number one selling smartphone brand in India for four consecutive quarters. Every 1 out of 3 smartphones sold in India is a Xiaomi smartphone. Today, Xiaomi India sells smartphones, smart TVs, routers, smart air purifiers, and a plethora of other IoT and non-IoT ecosystem products. Xiaomi has also launched several value-added internet services such as Mi Credit, Mi Music, and Mi Video.