Assoc. Manager – Paid Marketing

Alan AI is looking for a content creator and creative storyteller. Your primary responsibility will be to deliver content to tell the story of Alan AI and promote our value proposition in a number of markets. As the Content Writer for Alan AI, you will be responsible to fuel the awareness of our brand and increase demand for a highly innovative and fast-growing business.

This is a remote position.This is a rare opportunity to join a startup alongside a select group of entrepreneurs and engineers to create the future with Voice AI.

Responsibilities

  • Create, optimize and maintain paid campaigns in alignment with the product/persons/users/clients/industry
  • Be an expert in paid ads in areas like search, social marketing, display, mobile & app marketing, SEO & ASO
  • Manage and execute new customer acquisition campaigns in international markets
  • Ensure order, conciseness, style, and terminology in all material made
  • Deep understanding of the product and end users
  • Enjoys breaking down concepts and presenting them on ads
  • Understanding of voice tech products
  • Understanding of the business workflow of various industries and sectors is a must
  • Conduct in-depth research on industry-related topics in order to develop campaigns
  • Understand product flows/benefits
  • Good command over English language is a must.
  • Leverage data for analyzing acquisition funnel metrics and to optimize campaign performances
  • Devise ROI-maximizing campaigns to meet product awareness and acquisition objectives
  • In-depth understanding & hands-on experience in running ads across Google, Facebook & mobile affiliates to acquire new users
  • Strong understanding of remarketing campaigns to re-engage with users using platforms like Google, Facebook, Criteo, etc.
  • Report maintenance and sharp data led approach
  • Day-to-day campaign management and execution tactics based on performance to maximize return on ad spend.
  • Measure and optimize our paid marketing using different tools
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
  • Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness
  • Own and build a strong unit for creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance.
  • Try and create a communication bridge between business & customer to provide better clarity on the product
  • Demonstrate an excellent grasp of verbal and written English.
  • Strong copywriting skills
  • Work closely with Design & Marketing to increase the outreach of the brand

Requirements:

  • English written and spoken – a must
  • Proven success in paid marketing across various mediums like search, social, etc
  • Creative & Video design and editing skills
  • Ability to create slide presentations
  • 3+ years of paid marketing experience
  • Understanding of technology products
  • Experience in media or teech industry
  • Exceptional writing and editing skills
  • Understanding of digital media and tools
  • Should have great command over written and verbal skills
  • Should be able to visualize the concept direction and participate in the design process of the ad collaterals.
  • Ability to work independently and manage projects with many moving parts
  • Understanding of Voice AI, Conversational UX and working of various B2C industries is a must
  • Bachelor’s degree is a must
  • Excellent organizational and time management skills
  • Great analytical skills

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