Content Strategy

  1. Work with Founders to set up a Content marketing function and strategy that sets up an inbound funnel for sales in the long term
  2. Understand competitive landscape from standpoint of strategy and functional capabilities
  3. Establish best practices and processes for Storytelling about Product, Brand and Clients. Ensure complete adoption of the practices and processes across the organization.
  4. Work closely with product team to understand the product USP, create brand around the same and establish a unique positioning around the brand
  5. Ensuring that the brand message reaches the relevant audience at the relevant time
  6. Define and implement a data-driven process to measure efficacy of the initiatives and use the feedback to iterate and improve
  7. Create supporting material, including case studies, industry reports and blog posts, to support the product
  8. Manage events both from participation and organization perspective

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