- Work with Founders to set up a Content marketing function and strategy that sets up an inbound funnel for sales in the long term
- Understand competitive landscape from standpoint of strategy and functional capabilities
- Establish best practices and processes for Storytelling about Product, Brand and Clients. Ensure complete adoption of the practices and processes across the organization.
- Work closely with product team to understand the product USP, create brand around the same and establish a unique positioning around the brand
- Ensuring that the brand message reaches the relevant audience at the relevant time
- Define and implement a data-driven process to measure efficacy of the initiatives and use the feedback to iterate and improve
- Create supporting material, including case studies, industry reports and blog posts, to support the product
- Manage events both from participation and organization perspective
