Copywriter

Job Description  As a digital copywriter you’ll produce the written content for web pages and blogs.Your job will be to create well researched copy to engage the reader. You may also write copy designed to convey valuable information about a brand, industry or issue. You will work closely with the founder of the company and there will be plenty of content ideas ready for you to start working with.

Responsibilities As a digital copywriter, you’ll need to:

  • Understand the business target audience and the product category we are operating in and the industry dynamics. The founder has deep understanding and so will help with this.
  • Help shaping the tone of voice and create content consistent with it to create website authority.
  • Create content for website landing pages based on specific topic requirements. Topics and examples, references will be provided.
  • Come up with interesting blog ideas and create weekly blog posts.
  • identify key messages – understand the main thing that you want the reader to feel and do and how to communicate this powerfully. Since the product is within the healthcare industry in a regulated environment, the content will have to be backed with sound research
  • identify fresh and interesting angles for your articles
  • write for web pages, blogs and potentially for social media, e-books etc.

Experience

  • You must have demonstrable experience of writing for websites and blogs.
  • Experience of writing with the healthcare industry and for CBD related businesses is a plus but not mandatory.
  • Basic knowledge of SEO

Role and Salary

  • This is a remote working opportunity and so you will be working from home with full flexibility.
  • We are offering 3 to 4 lakhs p.a depending on experience.
  • We are looking for someone to start immediately.

Required Candidate profile

Target AudienceMen and women (mainly 30 to 60+ years of age who have heard about CBD and it’s benefits but do not know much about it. They have not used it till now or may have used with some gains and now wants to know more about them with the objective of taking decisions to use it for themselves or family members.

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