Digital Events Manager

About The Role

States Title is now seeking a Digital Events Manager will be responsible for leading, creating and delivering our integrated events strategy, for all online and in-person events. Responsible for driving growth and adoption efforts as the States Title solutions footprint capabilities increase. This role reports to the VP Marketing.

Responsibilities:

  • Develop and implement an overarching integrated event strategy to leverage to drive demand generation efforts for States Title.
  • Establish a KPI dashboard to track ROI on events results and share reporting with analysis on a frequent regular basis.
  • Build an engaged following for States Title webinar and podcast content.
  • Own the strategy, execution playbook, calendar, and execution of the States events channel.
  • Create and moderate weekly webinars for different audiences at different stages in the funnel.
  • Manage coordination, logistics, and execution of the company s presence at national industry events.
  • Coordinate with the Marketing and Brand & External Comms teams to ensure brand consistency and create engaging video, copy and photography assets.
  • Manage event vendors, budgets, and administrative logistics.
  • Serve as the in-house subject matter expert on event trends with a practical lens on how those trends can be best leveraged by states title.
  • Collaborate with teams across the organization to source speakers and content for webinars that would be subject matter experts that can pull a high volume of attendees.
  • Collaborate with the marketing team to create pre-webinar promotions, post-webinar follow-ups, and nurtures.
  • Report out on the effectiveness and make recommendations for continuous improvement.
  • Develop a deep understanding of our personas, verticals, and solutions to develop webinar plans that resonate.
  • Stay abreast of competitors developments and tactics as they relate to event marketing.
  • Staying informed and ahead of event trends and emerging technologies and creating strategic, data-driven recommendations for pursuing or bypassing trend.

Outcomes of success
You will be measured by your ability to:

  • Successful delivery of on time and on budget projects/tasks pertaining to the campaign roadmap.
  • Ability to continually optimize content to exceed KPIs.
  • Delivery to defined KPI s, consisting of MQL s, MQA s and Engagement metrics.

Skills & Experience:

  • 3 years of experience in hands-on managing and optimizing online and in-person events for B2B products.
  • Comfortable delivering live events and familiar with LinkedIn and Facebook live events
  • Highly effective webinar/experiential marketing coordination and production skills (examples of past work will be required)
  • Working knowledge of personas, audience segmentation.
  • Ability to write compelling on-brand content
  • Competence with tools like Marketo, Salesforce, and Zoom Webinar.
  • Skills within relationship management, negotiation, budget, and financial tracking are vital
  • Demonstrated experience managing the coordination, logistics, and execution of corporate events.
  • Experience sourcing and building a network of influencers and speakers
  • Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem-solving skills, and a passion for using data, insights, and trends to understand customer behavior.
  • Marketing Innovation: Ability to identify and develop innovative ideas in order to create a proprietary advantage.
  • Ability to value collaboration with – and inclusion of – a diverse team of both technical and non-technical colleagues.
  • Comfortable working with a remote team.

Bonus Skills & Experience:

  • Omnichannel experience and proficiency in other digital channels
  • Experience in fintech, insuretech or real estate
  • Experience in either content management, communications, or social media
  • Knowledge of regulatory considerations (e.g. RESPA or TILA) specific to title insurance

More Information

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