Digital Marketing Specialist

1. Day-to-day campaign management of a account.

Ensuring that campaigns are managed across the following capabilities: budget pacing, keyword research, reporting, campaign optimisation, bid adjustments.

1. Provide expert Facebook, Instagram, SEM campaign management services for projects.
2. Manage client relationships and provide timely communications for campaign management, optimisation and reporting.
3. Format reports and provide top-line insights for on-going reports and post-buy analysis.
4. Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance, ensuring that all optimisations are documented.
5. Use tools like ManyChat, Zapier, Google Analytics, Data Studio to increase efficiency in managing campaigns.
6. Keep up with the fast moving digital marketing tools and update the management with new martech tools and solutions.

Expected to learn new skills and platforms like Amazon PPC management.

1. Develop knowledge of the business, competition and latest industry news and trends.
2. Establish and maintain effective relationships internally as well as with those outside the team.
3. Coordinate with freelancers and other team members in order to deliver quality work.