SEO Lead

Skillshare is hiring a remote SEO Lead. This is a full-time position that can be done remotely anywhere within the United States. Skillshare – An online learning community for creators.

Skillshare is looking for an SEO Lead to own and execute our company-wide SEO strategy. You’ll pave the way for SEO to have a major impact on our organic growth – working with key stakeholders to develop the SEO roadmap, leading cross-functional initiatives that optimize our content, product, and ecosystem, and building sustainable workflows for integrating SEO with major company projects and initiatives.
The ideal candidate for this role has a blend of on-page, off-page, and technical SEO expertise, with experience making SEO a sustainable organic growth engine at a scaling enterprise company – and we’re excited to put this person at the helm of one of our most important company initiatives.

What you’ll do:

    • Own the SEO strategy across Skillshare’s product and ecosystem
    • Create the SEO roadmap and work with key stakeholders to develop KPIs for organic growth
    • Collaborate with Product to optimize the site and user experience for SEO
    • Work with the Content, Creative, and Marketing teams to inform the publishing strategy across our owned channels, optimize content for SEO, and execute a link-building strategy
    • Monitor performance metrics such as page ranking, site traffic trends and conversion optimization using SEO tools like Google Search Console and SEM Rush
    • Conduct keyword research and competitive analyses to identify white space opportunities and develop our keyword targeting strategy
    • Perform regular audits of our site and content to ensure we’re following SEO best practices
    • Manage reporting and communications with SEO stakeholders across the company

Why we’re excited about you:

    • You have demonstrated experience leading and implementing a successful SEO strategy in-house at a scaling enterprise company
    • You are an expert in keyword research and content-related SEO
    • You have extensive technical SEO knowledge and have worked closely with a product team to optimize a large-scale site for crawlability and indexing
    • You are knowledgeable about off-page SEO and best practices for link-building
    • You have experience setting up relevant analytics and managing conversion tracking using industry-leading SEO tools
    • You’re strategic and able to prioritize multiple initiatives for maximum impact
    • You’re a natural collaborator, easily able to build sustainable cross-departmental workflows and evangelize the importance of SEO across the organization
    • You’re an excellent communicator and can report out to stakeholders of all levels

Why you’re excited about us:

    • Impact: You’ll be driving the strategy and execution behind a major cross-functional initiative, with the goal of making SEO a reliable organic growth engine for Skillshare’s brand and business.
    • Growth: You’ll have the opportunity to lead increasingly impactful projects (global SEO strategy, etc.) over time with the success of SEO.
    • Our team: We have a passionate, talented team that is a lot of fun to work with.
    • Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
    • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
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