Marketing Copy Lead

About Kraken
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.  Founded in 2011 and with over 4 million clients, Kraken is one of the world’s largest, most successful bitcoin exchanges and we’re growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets.  We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let’s change the way the world thinks about money! Join the revolution!
About the Role
As Marketing Copy Lead, you will work closely with a passionate Marketing team tasked with onboarding the next generation of cryptocurrency enthusiasts.
Ideal candidates can liaise with internal stakeholders and draft clear, crisp and technically accurate copy that successfully articulates our desired brand attributes.
In this role, you’ll be responsible for growing our reputation as an expert leader in our field, while communicating product launches and updates to existing clients who demand accuracy.

What you’ll do in your first 30 days:

    • Get to know the Kraken team, the brand and the competitive space.
    • Learn current marketing copy best practices
    •  Adapt to current workflows, project management and existing brand language
    • Begin producing marketing materials for our blog and emails

In your first 90 days:

      • Work to understand Kraken’s various products and services
      • Meet and align expectations with existing Kraken product teams
      • Manage and monitor feedback loops to improve product messaging
      • Determine strategies and processes for enhancing Kraken marketing copy

Who you are:

      • 2+ years experience in Digital Marketing
      • Can work on tight deadlines and handle diverse responsibilities
      • Desire to thrive within a fast-paced, emerging industry
      • Strong writing, grammar and editing skills
      • Proven ability to master nuanced technical writing

Nice to have:

      • Experience in building online audiences and boosting engagement
      • Marketing experience at cryptocurrency company or open-source project
      • Interest in finance and emerging technologies
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.
Check out all our open roles at We’re excited to see what you’re made of.
Learn more about us:

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