Candidate should have basic common sense. If it’s on Google, you can find it. I don’t need people with degrees or prior knowledge- I need people who can write on whatever i ask them to simply because they are ‘jugaadu’ enough to find enough information about it. The end piece should look like it’s had been produced by someone who’s been 30+ yrs in the industry, be it pharma, astrology, real estate, or bollywood.
Should know how to infer, predict, form opinions, manouver, manipulate and suggest strategies and changes on behalf of the present consumer/producer information
Most of what we do revolves around content creation- so the person should have a good command over english language. Typos are a strict no-go. Don’t need someone with fancy english, just someone who can write arguments well. Structure is key here.
We have three touchpoints before we create a strategy, namely the client for whome we decide the strategy, their target audience, and the content/brands that the audience most interacts with and trusts. Candidate should have a firm grasp on how to use google to optimally understand and map this journey.
Should be able to read the tone of content, study brands, and graphics to understand what works well for brands/people and what doesn’t.
You may be asked to write articles one day, website content the other, a movie script the third, and a wikipedia page the next week. Again, should have enough passion to find whatever they need from Google and give me the final product
Most of our content goes in print media, should be used to rejection and should take criticism well.
Please refrain from applying if you are a freelance ‘content writer’ with no experience in market research