Automattic is seeking a VP of Growth Marketing to lead our global growth channels for acquisition and engagement, in a fast growing technology company. This role will focus on measurable outcomes to acquire, convert, and monetize customers.
We want this candidate to have deep technical marketing knowledge and understand how to diagnose and execute mechanics that drive growth. As a senior leader, this person will need to navigate and coach a team of full-stack growth marketers to maximize impact as follows:
- Acquire new and incremental customers within desired cost guardrails
- Improve conversion rate through funnel and messaging testing
- Optimize channel performance for paid media, email, referral, organic and more
- Expand revenue via targeted upsell and incentive uplift
- Discover new sources of growth by testing new marketing channels
Deep expertise in the following areas will be vital for success in this role:
Technical Knowledge – Proficiency of financial, mathematical and science based concepts for marketing applications. Examples include incrementality testing, marginal cost calculations, experiment design, behavior shaping, attribution logic, etc.
Decision Making – Shows complexity in thought when considering resource tradeoffs in the pursuit of measured business impact. Acts as a highly strategic and influential leader within the team and among cross-functional partners. Can procure supporting data to make informed decisions.
Communication – Ability to express complicated concepts in easy to understand method, with excellent written, oral, and illustrative communication styles. Listens to and considers alternative perspectives to identify the optimal path forward.
Project Management – Develops systems for accountability across teams and drives initiatives forward to completion, and measures estimated vs. actualized impact. All team members are encouraged to hone this skill as part of their responsibilities.
Leadership – Mentors the team for continued professional development. Uplifts the morale of the team with a positive mentality. Love of learning a huge plus!
We’re a distributed company with more than 1100 Automatticians in 75+ countries speaking 75+ different languages. Our common goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
We believe in Open Source and the vast majority of our work is available under the GPL.
DIVERSITY & INCLUSION AT AUTOMATTIC
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our D&I committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly D&I People Lab series for further learning. Diversity and Inclusion is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Read more about our dedication to diversity and inclusion.
HOW TO APPLY
Does this sound interesting? If yes, click the Apply button below and fill out our application form. In your cover letter, let us know what you can contribute to the team. Proofread! Make sure you spell and capitalize WordPress and Automattic correctly.
Please answer this question in your application: what’s the most risky growth strategy you’ve tried?